The price of sponsorship in NASCAR's top division has skyrocketed to the point that rather than having one sponsor covering nearly the entire schedule - as was the norm as recently as 2007 - nearly all teams use patchwork sponsorships.ĭifferent sponsorships mean different paint schemes from week to week, and it can be hard for even diehard fans to keep track of what car their favorite driver will be running in an upcoming race. In modern Sprint Cup racing, it is rare for a major team's race car to look the same three weeks in a row.
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